Reliable online store: 7 signs of quality

Online shopping has become a part of everyday life, but not every store is trustworthy. Let's analyze the signs that will help make the right choice.

Why it matters

According to statistics from the European Commission, one in five shoppers has encountered problems when ordering online at least once. These can include delays, counterfeits, or outright fraud. Therefore, the ability to recognize a genuine store saves both money and nerves.

Main signs of reliability

1. Transparent contacts. A phone number, address, and registration details are provided. Stores that only have a feedback form are a cause for concern.

2. Customer reviews. Ideally, not only on the website but also on independent platforms.

3. Diversity of payment methods. Credit cards, PayPal, Apple/Google Pay. If the store only offers bank transfer payments — it’s better to steer clear.

4. Return conditions. EU law gives 14 days for returning goods, and the store must indicate this.

5. Secure connection. The website address starts with https:// and has a lock icon.

6. Warranty and certificates. This is mandatory for electronics and branded goods.

7. Availability of customer support. A response within 24–48 hours is a normal standard.

Additional tips

• Check the domain: scammers love to copy brand names with small changes.

• Compare prices: an overly low price could be a signal of a fraudulent scheme.

• Use services to verify companies based on registration details.

Figures and facts

• 65% of shoppers in Europe look at reviews before making their first purchase.

• In 2024, the number of phishing sites increased by 20%.

• On average, a customer spends up to 15 minutes checking a store, and this time pays off.